Picanova, the Cologne-based global market leader in customised wall decoration and home furnishing products, is expanding its technological capabilities through its investment in license.rocks, a leading Berlin-based provider of technical solutions for non-fungible token (NFT) marketplaces.

By combining blockchain technology with customised print-on-demand products, Picanova and license.rocks intend to connect the on-chain and off-chain worlds on a global scale in future.

The aim of the strategic collaboration is to create a platform that enables artists, designers and other digital creators to combine print products with unique NFT collections. Picanova also sees potential for traditional merchandise players such as sports clubs, media brands and musicians to expand their existing revenue streams. In this way, NFT collections can be tied to certified, limited-edition merchandise items secured by blockchain-based tokens.

Picanova was advised on behalf of WSS Redpoint by lawyers Peter Siedlatzek (lead, corporate law) and Bonny Kern (IT law).