The Customization Group is an established provider of mass customisation and print-on-demand, with brands such as Picanova, merchOne, Sendmoments and ORWO. Proprietary, AI-powered configurator technology connects design by end customers with a vertically integrated supply chain in Europe and the USA. Open APIs and plug-ins connect the configurator and fulfilment to Shopify, marketplaces and online shops. This allows B2C, B2B and ‘Customization as a Service’ to scale on a shared infrastructure.