Phaina is a digital product adviser for mid-sized B2B companies with product ranges that require explanation. Integrated into the website, the solution guides customers to the right product with targeted questions and AI chat, either as a linear questionnaire, a free AI dialogue or a hybrid of both. The AI learns from structured and unstructured product data such as PIM exports, data sheets and catalogues. This increases enquiries and closed deals while relieving the sales team of routine questions.