BETTER CAKEZ is a food brand for cakes made with vegetables. The cakes are also gluten-free, vegan and ready to eat. The products combine pumpkin, beetroot, courgette and other natural ingredients into moist, fudgy varieties and are available as individual cakes and mixed boxes. Customers enjoy cake free from refined sugar, save preparation time and get options with a long shelf life that need no refrigeration. A B2B offering complements direct sales.